for Grindex

Update: 19.07.2022

Last week: 27 week 2022 (04.07.2022 - 10.07.2022)

Last full month: June 2022

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 307 -6.5% 47.2% -0.1 621 850 -6.6% 78.5% -0.1 -6.2%
MoM 8 200 -25.7% 54.6% -3.1 3 953 663 -26.5% 83.0% -1.3 -21.4%
YTD 64 690 -4.9% 55.0% -4.8 30 587 180 22.4% 82.6% 0.7 3.3%
MAT 114 240 -17.2% 53.1% -7.4 51 202 388 9.2% 80.8% -0.7 -5.7%
KAPSIKAM
WoW 13 253 -2.6% 2.2% 0 5 360 749 -4.5% 2.3% 0 -3.6%
MoM 73 198 -19.4% 2.5% -0.3 30 253 604 -21.6% 2.6% -0.3 -10.7%
YTD 560 149 0.1% 2.7% 0.1 236 307 570 1.5% 2.9% -0.2 -2.0%
MAT 1 065 453 -9.9% 2.7% -0.1 442 402 928 -6.4% 2.9% -0.3 -7.7%
MILDRONATE
WoW 57 288 -4.3% 21.6% 1.3 36 985 324 -4.8% 23.2% 1.9 -10.1%
MoM 311 416 -13.7% 22.2% -0.6 205 485 172 -13.6% 23.5% -0.7 -11.2%
YTD 2 743 822 14.0% 16.6% 0.8 1 599 041 267 59.6% 18.2% 3.6 8.4%
MAT 5 133 530 10.4% 16.8% 1.4 2 530 812 991 34.1% 16.7% 2.5 1.5%
SULFARGIN
WoW 2 466 1.4% 0.8% 0.1 1 289 119 2.0% 1.2% 0.2 -8.6%
MoM 11 246 -19.0% 0.7% -0.2 5 783 211 -18.4% 1.0% -0.2 1.7%
YTD 82 103 -0.5% 0.8% 0.1 41 339 536 5.6% 1.1% 0 -6.7%
MAT 163 722 -11.3% 0.9% 0 81 967 106 -2.3% 1.2% 0 -9.4%
VIPROSAL
WoW 18 905 0.8% 3.0% 0.1 7 574 230 -0.8% 3.1% 0.1 -3.4%
MoM 91 185 -9.8% 2.9% 0 36 998 056 -11.9% 3.1% 0 -11.0%
YTD 705 802 27.8% 3.2% 0.7 290 885 490 39.7% 3.3% 0.7 -1.4%
MAT 1 397 213 10.7% 3.3% 0.5 553 868 964 17.9% 3.5% 0.5 -7.3%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 64 690 -4.9% 55.0% -4.8 30 587 180 22.4% 82.6% 0.7 3.3%
KAPSIKAM 560 149 0.1% 2.7% 0.1 236 307 570 1.5% 2.9% -0.2 -2.0%
MILDRONATE 2 743 822 14.0% 16.6% 0.8 1 599 041 267 59.6% 18.2% 3.6 8.4%
SULFARGIN 82 103 -0.5% 0.8% 0.1 41 339 536 5.6% 1.1% 0 -6.7%
VIPROSAL 705 802 27.8% 3.2% 0.7 290 885 490 39.7% 3.3% 0.7 -1.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 114 240 -17.2% 53.1% -7.4 51 202 388 9.2% 80.8% -0.7 -5.7%
KAPSIKAM 1 065 453 -9.9% 2.7% -0.1 442 402 928 -6.4% 2.9% -0.3 -7.7%
MILDRONATE 5 133 530 10.4% 16.8% 1.4 2 530 812 991 34.1% 16.7% 2.5 1.5%
SULFARGIN 163 722 -11.3% 0.9% 0 81 967 106 -2.3% 1.2% 0 -9.4%
VIPROSAL 1 397 213 10.7% 3.3% 0.5 553 868 964 17.9% 3.5% 0.5 -7.3%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 307 -6.5% 47.2% -0.1 621 850 -6.6% 78.5% -0.1 -6.2%
KAPSIKAM 13 253 -2.6% 2.2% 0 5 360 749 -4.5% 2.3% 0 -3.6%
MILDRONATE 57 288 -4.3% 21.6% 1.3 36 985 324 -4.8% 23.2% 1.9 -10.1%
SULFARGIN 2 466 1.4% 0.8% 0.1 1 289 119 2.0% 1.2% 0.2 -8.6%
VIPROSAL 18 905 0.8% 3.0% 0.1 7 574 230 -0.8% 3.1% 0.1 -3.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 8 200 -25.7% 54.6% -3.1 3 953 663 -26.5% 83.0% -1.3 -21.4%
KAPSIKAM 73 198 -19.4% 2.5% -0.3 30 253 604 -21.6% 2.6% -0.3 -10.7%
MILDRONATE 311 416 -13.7% 22.2% -0.6 205 485 172 -13.6% 23.5% -0.7 -11.2%
SULFARGIN 11 246 -19.0% 0.7% -0.2 5 783 211 -18.4% 1.0% -0.2 1.7%
VIPROSAL 91 185 -9.8% 2.9% 0 36 998 056 -11.9% 3.1% 0 -11.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs