Update: 19.07.2022
Last week: 27 week 2022 (04.07.2022 - 10.07.2022)
Last full month: June 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 307 | -6.5% | 47.2% | -0.1 | 621 850 | -6.6% | 78.5% | -0.1 | -6.2% |
| MoM | 8 200 | -25.7% | 54.6% | -3.1 | 3 953 663 | -26.5% | 83.0% | -1.3 | -21.4% |
| YTD | 64 690 | -4.9% | 55.0% | -4.8 | 30 587 180 | 22.4% | 82.6% | 0.7 | 3.3% |
| MAT | 114 240 | -17.2% | 53.1% | -7.4 | 51 202 388 | 9.2% | 80.8% | -0.7 | -5.7% |
| KAPSIKAM | |||||||||
| WoW | 13 253 | -2.6% | 2.2% | 0 | 5 360 749 | -4.5% | 2.3% | 0 | -3.6% |
| MoM | 73 198 | -19.4% | 2.5% | -0.3 | 30 253 604 | -21.6% | 2.6% | -0.3 | -10.7% |
| YTD | 560 149 | 0.1% | 2.7% | 0.1 | 236 307 570 | 1.5% | 2.9% | -0.2 | -2.0% |
| MAT | 1 065 453 | -9.9% | 2.7% | -0.1 | 442 402 928 | -6.4% | 2.9% | -0.3 | -7.7% |
| MILDRONATE | |||||||||
| WoW | 57 288 | -4.3% | 21.6% | 1.3 | 36 985 324 | -4.8% | 23.2% | 1.9 | -10.1% |
| MoM | 311 416 | -13.7% | 22.2% | -0.6 | 205 485 172 | -13.6% | 23.5% | -0.7 | -11.2% |
| YTD | 2 743 822 | 14.0% | 16.6% | 0.8 | 1 599 041 267 | 59.6% | 18.2% | 3.6 | 8.4% |
| MAT | 5 133 530 | 10.4% | 16.8% | 1.4 | 2 530 812 991 | 34.1% | 16.7% | 2.5 | 1.5% |
| SULFARGIN | |||||||||
| WoW | 2 466 | 1.4% | 0.8% | 0.1 | 1 289 119 | 2.0% | 1.2% | 0.2 | -8.6% |
| MoM | 11 246 | -19.0% | 0.7% | -0.2 | 5 783 211 | -18.4% | 1.0% | -0.2 | 1.7% |
| YTD | 82 103 | -0.5% | 0.8% | 0.1 | 41 339 536 | 5.6% | 1.1% | 0 | -6.7% |
| MAT | 163 722 | -11.3% | 0.9% | 0 | 81 967 106 | -2.3% | 1.2% | 0 | -9.4% |
| VIPROSAL | |||||||||
| WoW | 18 905 | 0.8% | 3.0% | 0.1 | 7 574 230 | -0.8% | 3.1% | 0.1 | -3.4% |
| MoM | 91 185 | -9.8% | 2.9% | 0 | 36 998 056 | -11.9% | 3.1% | 0 | -11.0% |
| YTD | 705 802 | 27.8% | 3.2% | 0.7 | 290 885 490 | 39.7% | 3.3% | 0.7 | -1.4% |
| MAT | 1 397 213 | 10.7% | 3.3% | 0.5 | 553 868 964 | 17.9% | 3.5% | 0.5 | -7.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 64 690 | -4.9% | 55.0% | -4.8 | 30 587 180 | 22.4% | 82.6% | 0.7 | 3.3% |
| KAPSIKAM | 560 149 | 0.1% | 2.7% | 0.1 | 236 307 570 | 1.5% | 2.9% | -0.2 | -2.0% |
| MILDRONATE | 2 743 822 | 14.0% | 16.6% | 0.8 | 1 599 041 267 | 59.6% | 18.2% | 3.6 | 8.4% |
| SULFARGIN | 82 103 | -0.5% | 0.8% | 0.1 | 41 339 536 | 5.6% | 1.1% | 0 | -6.7% |
| VIPROSAL | 705 802 | 27.8% | 3.2% | 0.7 | 290 885 490 | 39.7% | 3.3% | 0.7 | -1.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 114 240 | -17.2% | 53.1% | -7.4 | 51 202 388 | 9.2% | 80.8% | -0.7 | -5.7% |
| KAPSIKAM | 1 065 453 | -9.9% | 2.7% | -0.1 | 442 402 928 | -6.4% | 2.9% | -0.3 | -7.7% |
| MILDRONATE | 5 133 530 | 10.4% | 16.8% | 1.4 | 2 530 812 991 | 34.1% | 16.7% | 2.5 | 1.5% |
| SULFARGIN | 163 722 | -11.3% | 0.9% | 0 | 81 967 106 | -2.3% | 1.2% | 0 | -9.4% |
| VIPROSAL | 1 397 213 | 10.7% | 3.3% | 0.5 | 553 868 964 | 17.9% | 3.5% | 0.5 | -7.3% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 307 | -6.5% | 47.2% | -0.1 | 621 850 | -6.6% | 78.5% | -0.1 | -6.2% |
| KAPSIKAM | 13 253 | -2.6% | 2.2% | 0 | 5 360 749 | -4.5% | 2.3% | 0 | -3.6% |
| MILDRONATE | 57 288 | -4.3% | 21.6% | 1.3 | 36 985 324 | -4.8% | 23.2% | 1.9 | -10.1% |
| SULFARGIN | 2 466 | 1.4% | 0.8% | 0.1 | 1 289 119 | 2.0% | 1.2% | 0.2 | -8.6% |
| VIPROSAL | 18 905 | 0.8% | 3.0% | 0.1 | 7 574 230 | -0.8% | 3.1% | 0.1 | -3.4% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 8 200 | -25.7% | 54.6% | -3.1 | 3 953 663 | -26.5% | 83.0% | -1.3 | -21.4% |
| KAPSIKAM | 73 198 | -19.4% | 2.5% | -0.3 | 30 253 604 | -21.6% | 2.6% | -0.3 | -10.7% |
| MILDRONATE | 311 416 | -13.7% | 22.2% | -0.6 | 205 485 172 | -13.6% | 23.5% | -0.7 | -11.2% |
| SULFARGIN | 11 246 | -19.0% | 0.7% | -0.2 | 5 783 211 | -18.4% | 1.0% | -0.2 | 1.7% |
| VIPROSAL | 91 185 | -9.8% | 2.9% | 0 | 36 998 056 | -11.9% | 3.1% | 0 | -11.0% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs